Sales Writing for Sensitive Humans: A voice-first tool for selling with clarity, not cringe.

You know your offer is good.
But when it’s time to sell… your brain freezes, your words go wobbly, or you go completely quiet.

This tool is for sensitive, smart business owners who want to write sales content that actually connects – without hype, pressure, or pretending to be someone they’re not.

Inside, you’ll get a Notion-based system to help you sell through emails, posts, pages, and stories that sound like you – grounded in consumer psychology, lived experience, and voice-first strategy.

Whether you're launching softly, sharing a new offer, or rewriting your sales page – this tool meets you where you are.

✸ What's Inside:

✔ Sales email structures (for soft launches, one-off promos + ethical urgency)
✔ CTA bank – warm, clear, non-icky call-to-actions
✔ Calm launch planner – no funnels, just a 2–4 week rhythm
✔ Sales page builder – with swipeable blocks and emotional flow
✔ Objection reframes – for both service + product businesses
✔ Pricing mindset & language tools – for values-led humans who undercharge
✔ Story-led prompts – to sell without selling out
✔ Voice-first AI support – write better copy without sounding like ChatGPT
✔ “What to use when” guide – to help you take aligned action
✔ BONUS: Consumer psychology explained in plain English – with real-world examples

✸ This is for you if...

✔ You avoid selling until the last minute
✔ You over-explain, undercharge, or spin out before pressing post
✔ You want to feel proud of how you sell – not like you’re wearing a mask
✔ You’re tired of choosing between “authentic” and “effective”
✔ You believe selling can be strategic and soulful

✸ Why I made this – and why you can trust it

I’m Sam – ex–content marketer, business mentor of 10+ years, and writer building a business powered by words.

I’ve helped hundreds of business owners grow with clarity and confidence – finding their voice, refining their message, and learning to sell without losing themselves in the process.

Alongside 15+ years of experience in marketing and coaching, I’ve studied consumer psychology, positive psychology, and the emotional patterns behind how we buy.

(Not just what works – but why it works, and how to make it feel good on both sides.)

Today, I run a writing-led business on Substack (Strategy with Soul) – with a newsletter regularly featured as a Rising Bestseller, and a loyal, growing audience of thoughtful subscribers and paid members.

This isn’t a generic sales playbook.

It’s the exact tool I use – built for sensitive, smart business owners who want to sell in a way that feels like truth, not performance.

If that’s you – you’re in the right place.

✸ You’ll get:

• A beautiful Notion dashboard you can duplicate and make your own
• Full access to every tool, section, prompt bank and swipe file
• Immediate download – no ongoing subscription required
• Lifetime access – plus any future updates and bonus tools I add over time.

✸ Pricing & Use

This tool is priced at £27 + VAT for individual use.
Founding Members "Inner Circle" of my Substack get access included. Please contact me for the link.

Please don’t redistribute or copy the material. It’s taken time, care, and lived experience to create – and I hope it supports yours.

✸ Want the full toolkit?

These two tools were made to work together.

✔ Write a Newsletter People Actually Want to Read– for consistency, confidence, and voice-led visibility
✔ Sales Writing for Sensitive Humans – for writing to sell with clarity and calm

Get both for £45 + VAT (save £9).