You don’t need another content planner.

You need a place to come back to your voice.

This isn’t about mailing more often, selling harder, or turning every sentence into a CTA.

It’s about writing newsletters that feel like you – and that your readers actually want to open.

Whether you're writing to grow your business, sell a product, build community, or simply share what matters… this tool will help you do it with more clarity, rhythm, and resonance.

✸ What’s inside:

✔️ My go-to newsletter structures (with real examples)
✔️ 30+ thoughtful writing prompts – by theme, not trend
✔️ A flexible planning system for finding your rhythm
✔️ My swipe file of subject lines, bridges, and sign-offs
✔️ A fresh take on using ChatGPT without losing your tone
✔️ Write Like a Columnist – a voice-first mindset shift
✔️ Delivered as a Notion dashboard – easy to duplicate, personalise, and use in your own rhythm.

✸ Why I made this – and why you can trust it

I’m Sam – ex–content marketer, business mentor of 10 plus years, and writer building a business powered by words.
I’ve helped hundreds of business owners find their voice, refine their message, and build something they’re proud to share.

Today, I run a growing writing-led business on Substack (Strategy with Soul) – with a newsletter that’s regularly featured as a Rising Bestseller, and a loyal audience of free and paid subscribers.

This tool is the result of everything I’ve learned – through client work, my own writing, and years of trying to write like someone else before finally sounding like me.

If you’re ready to write in a way that feels more human, more spacious, and more yours – this is for you.

✸ This is for you if:

• You want to write a newsletter… but keep procrastinating or overthinking
• You’re tired of burning out trying to keep up with a cadence that isn't working
• You have a newsletter but you find writing a challenge and your open rate and unsubscribes are not something to shout about
• You’re tired of templates that make you sound like everyone else
• You care more about connection than conversion (but still want to sell well)
• You’ve got ideas – you just need the structure and prompts to get them moving
• Write a newsletter on Substack, Mailerlite, Flodesk, Convertkit or any other provider

✸ You’ll get:

• A beautiful Notion dashboard you can duplicate and make your own
• Full access to every tool, section, prompt bank and swipe file
• Immediate download – no ongoing subscription required
• Lifetime access – plus any future updates and bonus tools I add over time.

✸ Pricing & Use

This tool is priced at £27 for individual use.
Founding Members "Inner Circle" of my Substack get access included. Please contact me for the link.

Please don’t redistribute or copy the material. It’s taken time, care, and lived experience to create – and I hope it supports yours.

Want to write a newsletter you’re actually proud to hit send on?
This is the place to start.