Writer, mentor, and ex–content marketer helping thoughtful business owners find their voice, structure their ideas, and show up with clarity and conviction. Through my Substack Strategy with Soul (a regular rising bestseller) and my membership for creatives and entrepreneurs, I share practical tools, honest reflections, and voice-first strategies for building a business that fits. With 15+ years of experience across content, psychology, and sustainable growth – everything I create is designed to help you do the work your way.